Advertising and Partnerships

Updated: July 2026

Comedy sketch with a mom and daughter Sonya, Shtukensia

Shtukensia and igroglaz are the creators of the comedy project Shtukensia, featuring short vertical sketches with a mom and daughter Sonya. We write the scripts, film, play the characters, and edit the videos ourselves.

A product, service, or event becomes part of an everyday storyline. We create brand integrations on Shtukensia’s platforms, produce sketches for brands, and participate in shoots and events.

To discuss a partnership, contact us on Telegram:

Telegram@integracii

 
Key Metrics
6M+
YouTube Shorts views
in the last 90 days
≈86K
median views per Short
in the first 30 days
Ages 18-44
core audience
60%
women
in the audience
850K+
subscribers
on YouTube
400M+
sketch views
on YouTube, all time
Top 3 audience countries: Russia 25% · Ukraine 20% · Kazakhstan 15%.
Median views in the first 30 days are calculated based on the 30 most recent sketches.
 
Partnership Formats
  1. Brand integration on Shtukensia’s platforms. A sketch where a product, service, or event becomes part of the storyline. The video is published on the agreed Shtukensia platforms.
  2. Sketches for client platforms. Comedy videos with a mom and Sonya for a brand’s social media, advertising campaign, or another client project.
  3. Shoots and events. Participation in shoots, conferences, festivals, presentations, blog tours, and other formats.

 

Publishing Platforms

The primary platform is YouTube Shorts. The format is comedy sketches with a mom and daughter Sonya. Videos are also published on TikTok, VK, RUTUBE, Likee, Dzen, and other Shtukensia social platforms. The platform mix and publishing format are agreed separately for each placement.

YouTube Shorts

Category: family and everyday life content

Shtukensia YouTube Shorts view statistics
YouTube Analytics data for Shorts, last 90 days

 

Publishing videos on additional platforms usually brings 100-600K total views (median 270K). In some cases, total views may exceed 1M. The final result depends on the video topic, format, publication timing, and platform algorithms.

Platform benchmarks, thousands of views:
(median views are calculated based on the 30 most recent sketches)

  • TikTok: 20-130K (median 50K)
  • RUTUBE: 40-200K (median 110K)
  • VK: 10-100K (median 40K)
  • Likee: 20-150K (median 50K)
  • Dzen: 10-30K (median 15K)

 

Examples of Story Concepts

These are published sketches, not advertising case studies. They show how different categories can be integrated into an everyday storyline:

 

How We Work

  1. We receive the brief, timeline, and publishing requirements
  2. We agree on contract terms: budget, payment terms, platforms, timelines, advertising disclosure requirements, and publishing terms
  3. We propose an idea and story concept, coordinate the script if needed, and make revisions
  4. We film and edit the video
  5. We publish the video on the agreed platforms or deliver the finished video to the client; for placements on Shtukensia’s platforms, we send links and agreed analytics after publication

 

Video Rights

For videos published on client platforms, the usage period, publishing platforms, paid promotion, and adaptations are agreed in advance. The characters, original format, and source materials remain with Shtukensia unless otherwise stated in the contract.

 

Discuss a Project

Send us the brief, timeline, and required platforms. If the budget has already been defined, share a range and we will suggest a suitable format.

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